I read an article in this month’s issue of The Advocate that assuaged my fears concerning the state of the magazine/media publication industry. According to “Recession? What Recession?” ads in LGBTQ magazines and newspapers have increased because advertisers are targeting the gays who have more liberal spending habits then their heterosexual counterparts. Gays, lesbians, bisexuals, transsexuals have fewer (or no) children so LGBTQ spending is less likely to be affected by the current recession (depression). Advertisers like New York Life, South West, and Progressive Auto Insurance are paying top dollar for advertisement space in LGBTQ media. I found it interesting that during most recessions, like 2000′s dot com bubble bust, advertisers flock for LGBTQ money. However, sexual discrimination lowers the wages of open LGBTQ workers. A study reported that LGBTQ people earn 10% to 32% less then heterosexuals (for LGBTQ women it’s even worse). Gay people are not recession proof. I’m going to skip my dream job at Vanity Fair and work for the LGBTQ owned Regent Media (that’s where the money’s at).
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